Musical Profile

Analysis of similar artists

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What festivals would your audience go to?
Indie Scenesters would most likely go to Latitude festival. This is because it is a small festival which is a diverse festival which features alternative bands and artists. The audience that are likely to attend a festival like this are care free, which is shown by the website for the Latitude festival and links with the calm website for 'The Wombats'.

Due to the tabs at the top of the home page for Latitude festival, we can see that the target audience for this festival is young people and also young adults. People who use social networking sites such as facebook are often

16 - 21, however, because of the tag for twitter as well, it is obvious that this music festival is aimed at a larger audience. This also shows that it is aimed at families, which is shown by the twitter account, young adults with their children. This festival is aimed at middle class people, we can tell this because it is at Southwold, usually a place used as an urban escape for people who live in rural areas such as London. The people who go there are often middle class families with their children, therefore it is a very middle class festival.

The page gives a fairytale feel towards the festival, this is demonstrated through the font used for the word 'Latitude'. It is very similar to the font at the start of a fairytale when it says 'Once upon a time'. This gives the feel of a happily ever after, which shows that the festival is all happy and wonderful which persuades it's audience's to go to it. Along with this, the pictures/plants up the side of the page also suggest a fairytale feel, this is because on the front of fairytale books and around the pages it is likely that you will see pictures like these. Along with the fairytale likeness of the homepage, it also has a fairground feel. This is demonstrated by the quote 'more than just a music festival'. The words are in the shape of a flag, something that is regularly found at a fairground. This also connotes fun and laughter which is why the festival has linked it with these two particular memorable places and stories.

The homepage for Latitude festival is very creative, it is almost as if it has come from the 1960's arts and crafts, hippie era. We can tell this because of the pictures, but also from the colours used in the homepage. It is all very natural colours, blue and green which suggest at one with nature and harmony.

What can you learn from this information that will be useful in designing your music video/digipak/planning the marketing of the music video?
I learnt from the analyses smiilar artists that my music video needs to be fairly calm and care free, representing the target audience as this. I can construct this image by having my digipak and music video in an isolated place, such as the beach which is also calm. This can be shown by the sea being clam and the person on my digipak, or in my music video being alone. This relates to my video because I have the trumpet player sat alone on the beach, the sea is calm and he is happily playing. It creates the care free and calm attitudes of the target audience because there is no restrictions. This would develop the feeling of calmness and care free because there would be nobody else around, suggesting that there is no restrictions. I also learnt that a performance element to my music video is important for the genre.

Overview profile



Ed Sheeran The A Team music video analysis

This music video uses narrative structure throughout the video and there is no band performance. The narrative is told in a circular way, the video starts at the end. It is told from another perspective, a person watching the girls life.


Within the video there are many close ups of the protagonist. This creates a feeling of sympathy from the audience towards the protagonist because the lyrics link to what we are seeing, a wasted life. The target audience for this video are the younger generation, between the ages 15 - 25, this is similar to the singers age. The song is about drugs and this is a topic that young people get caught up in. The music video appeals to both genders because, although it is only a female in the video. it targets both because the song is about drugs which relates to both genders. 

The music begins when it has been established that drugs have killed the girl lying in the room. The shot when the music does start is a long shot of a girl lying on a bench with a sleeping bag. This suggests that she is unfortunate and doesn't have a place to live or sleep. This puts all focus on the protagonist as the audience want to know more about her and they ask questions about why she is there and what has happened to her. They are curious about her life. There is then a close up of her wiping her face and pulling the sleeping bag in around her which shows the audience she is cold, creating the audience to feel more sympathy for her. 

The mise en scene also suggests that the girl is unfortunate because the costume she is wearing. She is wearing ripped tights and also a mans coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting make up on in a dodgy flat and then the long shot of her showing her legs to get the car to stop. It shows that the girl has turned to prostitution, making the audience sympathize yet again because she must be desperate to be doing that. The lighting is very natural all the way through the video which makes it realistic. However, there is key lighting is on her face which shows her negative expression. The protagonist has no power in the video, she is a damsel in distress and the drugs are there to take her away from reality. 


When the girl is walking up a hill on her own and there is nobody around her creates a sense of panic for the girl. This shows because she starts to look around as if anyone is following her. It soon changes when she looks up to the sky and smiles and then changes to a mid shot of her opening her arms. This gives the sense of freedom which contrasts with the rest of the video. The close ups in the video contrast with this shot because they are very closed in and we feel like the girl is trying to escape but can't. This is the reason that she takes an overdose at the end of the video.

This video attracts it's target audience because they are people who could be involved and trapped and it shows that it isn't a way out. The circular structure intrigues the target audience causing them to be attracted to the video.

Tribe Profile

Tribe Profile on Prezi

How is uktribe gathered?


Uktribes used many qualitative methods when gathering information to find peoples 'tribes'. It used methods such as: desk research, online forums, depth interviews, expert interviews with marketers, media, event promoters, DJs, fanzine editors etc, video and picture diaries, SMS-derived insight and a UK network of young people providing regular trend reports. However the main way was an online quiz caleld 'Find Your Tribe'. This quiz allowed youths to enter relevant information about themselves and it would define the tribe they belong to whether it is emo, chav or indie. However, there are alot of issues with the way that Uktribes is gathered. It is a very deterministic way of labelling somebody as a specific tribe. Many people don't belong to a specific tribe, they change and create their own tribes by intergrating all tribes. Uktribes doesn't take this into account and just labels people as one thing. I think that Uktribes gathered information this way because it is easily analysed. By using objective data such as online quizzes, they get easy information that they can analyse and produce results quickly.

Who gathered it and why was it gathered?
Channel 4 gathered this data, the reason they did it was so they could find youth preferences and decise what shows youths prefered so they could show them, or to put them on their websites. The quiz showed whether youth prefered tv or interenet. This meant that channel 4 could appeal to their target audience better so they would be interested in that channel. Uk tribes was made to explore youth and acknowledge the way they really think and feel rather than stereotyping them and getting it wrong therefore the tv channel would not appeal to them.             

Shooting Schedule

Date and Time	Location	Travel	Cast	Crew	Equipment	Props and costume	Scene and shots
12-08-11 3pm	Beach	Car	Josh, Sophia, Nick, Charlotte	Charlotte	Camera	Costume - Shorts, top, swimming trunks	Close up of couple Mid shot of couple long shot of beach
9-9-11 4.30pm	Sophias room	Car	Josh, Sophia	Charlotte	Camera, strobe light, Tripod	Jeans, Top	close up of arguments and making up mid shots of arguements and making up. close up of faces.
14-10-11 2pm	Park	Car	Sophia	Charlotte	Camera	Jeans, top	Girl sad after break up. Close ups of girl crying. Texts from boy.
16-10-11 1.30pm	Beach	Car	Matt Zac	Charlotte Alice	Camera	Skinny Jeans Top Coat	Boy Playing Guitar and othe Boy playing Trupmet

Shot List for my music video

1)Mid shot of boy playing drums
2)Close up of boys playing drums
3)Close up of drum
4)Long shot of band on beach
5)Close up of instruments on beach
6)Close up of trumpet in boys mouth
7)Close up of boys fingers on trumpet
8)Mid shot of beach and band
9)Long shot of boys in dunes
10)Close up of Girls back and hair running down dunes
11)Long shot of girl running to boy
12)Mid shot of kissing
13)Close Up of heart gradually breaking
14)Mid shot of arguement
15)Extreme close up of girl sad
16)Extreme close up of boy sad
17)Mid shot of girl slapping boy
18)High angle shot of arguement
19)Long shot of girl on chair swivelling
20)Mid shot of boy on bed
21)Mid shot of boy walking past girl
22)Close up of girls face
23)Close up of hand knocking on door
24)Close up of hand opening door
25)Long shot of girl letting boy in
26)Close up of couple on bed
27)High angle shot of couple cuddling
28)Long shot of couple walking away