Saturday 31 March 2012
Question 3
What have you learned from your audience feedback?
For the feedback for my music video I decided to do a questionnaire as I could have a generalizable sample, it is quick and I could receive valuable feedback for my music video and how to improve it. I emailed my participants with a link to my video on YouTube, I attached a questionnaire which the participants could complete. I gave out ten questionnaires in total to five females and five males so that I had a mixed demographic including both males and females. All of the participants were aged 17-18 as this is part of my target audience and was a sample of participants that I could easily ask for feedback.
Music Video Feedback
When creating my questionnaire I need a range of questions that covered every detail in the video, such as the video as a whole and also the other elements such as camera work and the music links. To cover all these elements, these are the questions I have asked.
Question 1: Did You Enjoy The Music Video? Why (not)?
This question allows my participants to give an overview of the entire media product. It allows participants to give both negative and positive comments. It gives me as a producer a clear idea of what gender/age group enjoyed the music video and also, by asking ‘why?’ as well allows those to give further depth as to why they enjoyed it and also why they didn’t, allowing them to give improvements that I could potentially make. I have asked it as though the participants feel they are in control and are not forced into saying that they definitely did enjoy it. It is an open question which allows the participants to explore their own opinions of my music video which then allows me to have a valid answer as they are in control of the answer. Asking this question to my target audience allows me to have valuable feedback so that I know if I have successfully appealed to my intended audience.
Question 2: In your opinion, what was the best part of the music video?
Having this question in my questionnaire allowed people to comment on the best parts of the music video, even if they didn’t like it as a whole, they could still give positive feedback at the same time. It allowed participants to focus on the positive parts of my music video instead of just the negative points.
Question 3: Do you feel that the visuals link with the music video?
As the music is the most important part of the music video, stated in the title, the music is the main component of the video. If the participants feel that the music does not fit the visuals then it may have an influence on the participants liking or disliking my music video. It can also allow me to understand why certain participants do not like my music video, allowing me to have feedback for improvements that I could make to the video.
Question 4: How would you rate the camera work?
This question allows me to have an insight on other people’s opinions of the production efforts that I put in when shooting my original footage for my music video. It allows participants to comment on the range of shots I have used in my music video to make it interesting as well as the camera movement and steadiness of the camera work.
Question 5: How would you rate the editing?
This question allows participants to comment on how I have edited shots for effect. It also offers valuable feedback for editing and how I could have made it more effective for the audience and more likely to hold their attention.
Question 6: How did you rate the mise en scene (everything in shots) of the video?
This question meant that I the audience have a say in what the video has in every scene and their personal opinions on everything in the video including the scenes I have filmed in and costumes I have the actors wearing. It allows them to have an opinion on whether my music video suits its specific genre and whether the genre characteristics shone through in my video.
Question 7: Did you feel that the length of the music video was appropriate?
Having this question gave me insight on whether my music video was too short and to the audience felt like the narrative was not fully explained and needed further depth so that the audience could explore the meanings behind the music video or whether it was too long, becoming a montage of shots that were unnecessary, losing attention of the audience and needed to finish earlier than it did.
Question 8: Would you say that this music video suits the ska genre?
This question relies on the participant’s knowledge of the genre characteristics to ska or the stereotypical views that they are already familiar with. This response depends on the participant alone and whether they believe that the different view of the ska genre shown by the focus being on the musicians rather than a comical and quirky style suited the music and genre.
Question 9: How would you rate this video out of ten (ten being the highest)?
As this is the penultimate question, it provides a sum up of the participant’s opinion of the video as a whole. It takes the participants opinion of everything allowing me to take into account each person’s opinion of the video as a whole.
Question 10: Could This Music Video Be Improved? How?
This gives me ideas of how I can improve my video on a whole from another person’s perspective. It allows the audience to take an active role in producing ideas for the video.
Music Video Feedback: Males
The general response from the male participants was mostly positive. The first two questions were positive from the majority of the male participants; with one participant saying the "the fast cuts created excitement which drew me into the video". However, males were less hesitant to leave negative feedback on my questionnaire. One male suggested that some of the shots were too dark, which although contrasting with the beach shots; they could barely see what was in the shot. When watching my video back I agreed with their feedback and felt that I may have been able to brighten a few of the shots more than I did. I scored mostly 7’s and 8’s on the rating scale which showed that although there was positive criticism, on a whole they still enjoyed the video. As my audience was in the target audience band, it showed that my music video suits its particular demographic. I was happy with the male feedback as they all had different favourite parts of my video which meant that although there were some bad points, there was also at least five good parts in my video too.
Music Video Feedback: Females
I found this feedback was less critical than the males however I felt that when they did criticise, they all criticised the same thing which was the clearness of the shots in the bedroom where the couple were arguing. I also felt that this could have been improved as the shots were slightly shaky and were slightly blurred. This made me worry because as they were hesitant and answered positively on the first two questions, I thought that they might have been doing that to save my feelings. This would not help me however because I would not be able to improve my music video. The females all enjoyed the beach scenes or the making up scene the most, I think this is partially because it was romantic and summery which suggests happiness and that everything was perfect. This made me feel that they liked the beginning and end, showing that my music video held their attention throughout the video as they said they enjoyed the beginning and end the most. This is different in males and females as they both enjoy different things in my music video. The females suggested that I could improve my video by including slow motion shots when the couple make up to emphasis the reunion of the couple. After this idea came to light I felt that this could have improved my video, however I felt that slow motion would not necessarily be the best effect as it would not fit with the pace of the music. By having numerous highlights in my video made me feel that it appealed to its target audience and that there was more than one good thing about my music video.
Music Video Feedback Analysis
I feel that from my audience feedback, the demographic of my target audience is appropriate for my video. I feel that I got a lot of positive feedback which showed that the video appealed to my target audience visually and also the music appealed to them. I believe that the criticisms were fair and I think that the participants gave good advice in how to improve my video. I believe that if I could go back to improve it, I would re shoot the argument scene as a few people said that it was blurry and that brought down the appeal of my video as it was hard to watch, also I would brighten a few shots that could have been brightened easily, however when I watched it myself I didn’t spot it. The feedback was very valuable and I feel that I have appealed to my target audience.
For the feedback for my music video I decided to do a questionnaire as I could have a generalizable sample, it is quick and I could receive valuable feedback for my music video and how to improve it. I emailed my participants with a link to my video on YouTube, I attached a questionnaire which the participants could complete. I gave out ten questionnaires in total to five females and five males so that I had a mixed demographic including both males and females. All of the participants were aged 17-18 as this is part of my target audience and was a sample of participants that I could easily ask for feedback.
Music Video Feedback
When creating my questionnaire I need a range of questions that covered every detail in the video, such as the video as a whole and also the other elements such as camera work and the music links. To cover all these elements, these are the questions I have asked.
Question 1: Did You Enjoy The Music Video? Why (not)?
This question allows my participants to give an overview of the entire media product. It allows participants to give both negative and positive comments. It gives me as a producer a clear idea of what gender/age group enjoyed the music video and also, by asking ‘why?’ as well allows those to give further depth as to why they enjoyed it and also why they didn’t, allowing them to give improvements that I could potentially make. I have asked it as though the participants feel they are in control and are not forced into saying that they definitely did enjoy it. It is an open question which allows the participants to explore their own opinions of my music video which then allows me to have a valid answer as they are in control of the answer. Asking this question to my target audience allows me to have valuable feedback so that I know if I have successfully appealed to my intended audience.
Question 2: In your opinion, what was the best part of the music video?
Having this question in my questionnaire allowed people to comment on the best parts of the music video, even if they didn’t like it as a whole, they could still give positive feedback at the same time. It allowed participants to focus on the positive parts of my music video instead of just the negative points.
Question 3: Do you feel that the visuals link with the music video?
As the music is the most important part of the music video, stated in the title, the music is the main component of the video. If the participants feel that the music does not fit the visuals then it may have an influence on the participants liking or disliking my music video. It can also allow me to understand why certain participants do not like my music video, allowing me to have feedback for improvements that I could make to the video.
Question 4: How would you rate the camera work?
This question allows me to have an insight on other people’s opinions of the production efforts that I put in when shooting my original footage for my music video. It allows participants to comment on the range of shots I have used in my music video to make it interesting as well as the camera movement and steadiness of the camera work.
Question 5: How would you rate the editing?
This question allows participants to comment on how I have edited shots for effect. It also offers valuable feedback for editing and how I could have made it more effective for the audience and more likely to hold their attention.
Question 6: How did you rate the mise en scene (everything in shots) of the video?
This question meant that I the audience have a say in what the video has in every scene and their personal opinions on everything in the video including the scenes I have filmed in and costumes I have the actors wearing. It allows them to have an opinion on whether my music video suits its specific genre and whether the genre characteristics shone through in my video.
Question 7: Did you feel that the length of the music video was appropriate?
Having this question gave me insight on whether my music video was too short and to the audience felt like the narrative was not fully explained and needed further depth so that the audience could explore the meanings behind the music video or whether it was too long, becoming a montage of shots that were unnecessary, losing attention of the audience and needed to finish earlier than it did.
Question 8: Would you say that this music video suits the ska genre?
This question relies on the participant’s knowledge of the genre characteristics to ska or the stereotypical views that they are already familiar with. This response depends on the participant alone and whether they believe that the different view of the ska genre shown by the focus being on the musicians rather than a comical and quirky style suited the music and genre.
Question 9: How would you rate this video out of ten (ten being the highest)?
As this is the penultimate question, it provides a sum up of the participant’s opinion of the video as a whole. It takes the participants opinion of everything allowing me to take into account each person’s opinion of the video as a whole.
Question 10: Could This Music Video Be Improved? How?
This gives me ideas of how I can improve my video on a whole from another person’s perspective. It allows the audience to take an active role in producing ideas for the video.
Music Video Feedback: Males
The general response from the male participants was mostly positive. The first two questions were positive from the majority of the male participants; with one participant saying the "the fast cuts created excitement which drew me into the video". However, males were less hesitant to leave negative feedback on my questionnaire. One male suggested that some of the shots were too dark, which although contrasting with the beach shots; they could barely see what was in the shot. When watching my video back I agreed with their feedback and felt that I may have been able to brighten a few of the shots more than I did. I scored mostly 7’s and 8’s on the rating scale which showed that although there was positive criticism, on a whole they still enjoyed the video. As my audience was in the target audience band, it showed that my music video suits its particular demographic. I was happy with the male feedback as they all had different favourite parts of my video which meant that although there were some bad points, there was also at least five good parts in my video too.
Music Video Feedback: Females
I found this feedback was less critical than the males however I felt that when they did criticise, they all criticised the same thing which was the clearness of the shots in the bedroom where the couple were arguing. I also felt that this could have been improved as the shots were slightly shaky and were slightly blurred. This made me worry because as they were hesitant and answered positively on the first two questions, I thought that they might have been doing that to save my feelings. This would not help me however because I would not be able to improve my music video. The females all enjoyed the beach scenes or the making up scene the most, I think this is partially because it was romantic and summery which suggests happiness and that everything was perfect. This made me feel that they liked the beginning and end, showing that my music video held their attention throughout the video as they said they enjoyed the beginning and end the most. This is different in males and females as they both enjoy different things in my music video. The females suggested that I could improve my video by including slow motion shots when the couple make up to emphasis the reunion of the couple. After this idea came to light I felt that this could have improved my video, however I felt that slow motion would not necessarily be the best effect as it would not fit with the pace of the music. By having numerous highlights in my video made me feel that it appealed to its target audience and that there was more than one good thing about my music video.
Music Video Feedback Analysis
I feel that from my audience feedback, the demographic of my target audience is appropriate for my video. I feel that I got a lot of positive feedback which showed that the video appealed to my target audience visually and also the music appealed to them. I believe that the criticisms were fair and I think that the participants gave good advice in how to improve my video. I believe that if I could go back to improve it, I would re shoot the argument scene as a few people said that it was blurry and that brought down the appeal of my video as it was hard to watch, also I would brighten a few shots that could have been brightened easily, however when I watched it myself I didn’t spot it. The feedback was very valuable and I feel that I have appealed to my target audience.
Tuesday 27 March 2012
Monday 12 March 2012
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