Chris Cunningham, the director of 'Afrika Shox' may have been specifically influenced by the film 'Blade Runner' and the silent masterpiece 'Metropolis'.
'Afrika Shox' also has intertextual references with 'Metropolis'. The workers are slave figures, just like the black man in 'Afrika Shox', they are zombie like which is also similiar to the man. Along with this representation, there is also urban surroundings which is also seen in 'Afrika Shox', disorientating the slave. The low angle shots are also taken from this film and used by Chris Cunningham in 'Afrika Shox' representing the slaves as lower class than everybody else.
Claude Levi Strauss's narrative theory of binary opposites
Within the music video 'Afrika Shox' there are many binary opposites. The black man is represented as a binary opposite to the white people. This is because of the slave reference of the video. Another binary opposite is that the black man is of low class and the white people are higher class. This is shown through the low angle shots of the black man on the floor and also by what he is wearing in the video. Whilst he wears rags, the other people wear upper class clothes that are associated with the higher class.
Within the music video 'Afrika Shox' there are many binary opposites. The black man is represented as a binary opposite to the white people. This is because of the slave reference of the video. Another binary opposite is that the black man is of low class and the white people are higher class. This is shown through the low angle shots of the black man on the floor and also by what he is wearing in the video. Whilst he wears rags, the other people wear upper class clothes that are associated with the higher class.
A good description of how Cunningham has referenced two other text in order to represent the artist. State clearly that intertextuality is used to construct the representation in the music video.
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