Indie Scenesters would most likely go to Latitude festival. This is because it is a small festival which is a diverse festival which features alternative bands and artists. The audience that are likely to attend a festival like this are care free, which is shown by the website for the Latitude festival and links with the calm website for 'The Wombats'.
Due to the tabs at the top of the home page for Latitude festival, we can see that the target audience for this festival is young people and also young adults. People who use social networking sites such as facebook are often
16 - 21, however, because of the tag for twitter as well, it is obvious that this music festival is aimed at a larger audience. This also shows that it is aimed at families, which is shown by the twitter account, young adults with their children. This festival is aimed at middle class people, we can tell this because it is at Southwold, usually a place used as an urban escape for people who live in rural areas such as London. The people who go there are often middle class families with their children, therefore it is a very middle class festival.
The page gives a fairytale feel towards the festival, this is demonstrated through the font used for the word 'Latitude'. It is very similar to the font at the start of a fairytale when it says 'Once upon a time'. This gives the feel of a happily ever after, which shows that the festival is all happy and wonderful which persuades it's audience's to go to it. Along with this, the pictures/plants up the side of the page also suggest a fairytale feel, this is because on the front of fairytale books and around the pages it is likely that you will see pictures like these. Along with the fairytale likeness of the homepage, it also has a fairground feel. This is demonstrated by the quote 'more than just a music festival'. The words are in the shape of a flag, something that is regularly found at a fairground. This also connotes fun and laughter which is why the festival has linked it with these two particular memorable places and stories.
The homepage for Latitude festival is very creative, it is almost as if it has come from the 1960's arts and crafts, hippie era. We can tell this because of the pictures, but also from the colours used in the homepage. It is all very natural colours, blue and green which suggest at one with nature and harmony.
What can you learn from this information that will be useful in designing your music video/digipak/planning the marketing of the music video?
I learnt from the analyses smiilar artists that my music video needs to be fairly calm and care free, representing the target audience as this. I can construct this image by having my digipak and music video in an isolated place, such as the beach which is also calm. This can be shown by the sea being clam and the person on my digipak, or in my music video being alone. This relates to my video because I have the trumpet player sat alone on the beach, the sea is calm and he is happily playing. It creates the care free and calm attitudes of the target audience because there is no restrictions. This would develop the feeling of calmness and care free because there would be nobody else around, suggesting that there is no restrictions. I also learnt that a performance element to my music video is important for the genre.
You identify some key themes from similar artists well here, Charlotte, making links between the imagery and the ideologies they project.
ReplyDeleteYour response to the final question needs to be much more developed: discuss the ways in which you can construct message of 'calm and care-free' and relate the ideas to the plans you have for your video. You also need to develop the Latitude discussion further, and I would suggest you either import or draw upon some of the ideas you put forward in this strong blog post: http://charlottesyear13blog.blogspot.com/2011/09/what-are-connotations-and-ideologies.html
Charlotte
ReplyDeleteI should have fed this information back to you sooner for the grade I gave you last term for your Audience Research. Below is the information I've given to Ms Witting for your Audience Research. This grade will go towards your overall Research and Planning grade for your coursework when Ms Witting totals it all up at the end of the coursework.
Charlotte’s audience profile includes clear and well organised components. The ‘Tribes’ work uses information from FindYourTribe research in a sensible way, with good use of Prezi for presentation, although the information is not fully developed, discussed or dissected. The analysis of the marketing and audience appeal of similar artists is better, however, with some focused discussion of details of the design and mise en scene of the websites and album artwork of three artists. The consideration of the target audience, marketing and appeal of the Latitude festival materials is thoughtful and reflective, linking together concepts of ideology and target audience. The Overview profile gives a clear outline of the target audience.
Grade: B-