Tuesday 22 November 2011

Album cover analyses



The album cover for The Wombats is very strange. Although it doesn't involve the band, it has a lot of characters on the front hiding their identity. This suggests that this album is for young people who haven’t yet found their identity and they are searching for it and finding it through pop culture. It demonstrates how important pop culture is to young people these days. This is what our eyes are drawn to when we first look at the album because it is so unusual. The album cover is pictured on a beach, which connotes young people as being fun and care free, which contrasts with the real world because young people have a lot of stress with school etc., the music is an escape for them which means that it targets it audience. It also contrasts with other views of young people, hanging around of street corners and causing trouble. The cover is very natural, shown by the pastel colours and also creates a sense of unity with the people as they are all in the same boat, also targeting the audience because they then feel they are not alone so they are united. On the cover, the band name is written in a very playful font which suggests that the band is fun and light hearted, which targets its audience. It reflects the band members as they aren't shown on the cover. The picture looks like an old photograph and is very inviting for the audience because it is mysterious because you can't see anyone’s faces so the audience are intrigued by the album cover.




The album cover for Vampire Weekend is a blurred out photo of the band on a boat in the middle of the calm sea. This suggests that this album is an escape for young people to a calm environment which is represented by the sea. However, the blurred out effect creates a feeling of discomfort as the audience are unsure whether it is the actual band targeting the indie genre. But it could also demonstrate how youth’s lack identity and therefore gain their identity through pop culture, also demonstrating how important pop culture is to youth’s at present. It also gives the photo a feel that it has been painted by an artist, this could target the indie audience that the band will appeal to. When we first see the album our eyes are drawn to the band members stood on the boat, this is important so that the audience feel united with the band as we assume that it is them. The sail on the boat is down, suggesting there is no wind. The weather is calm, also shown by the sea which means there is a chilled out feel to the album. This is contrasted by the photo being blurred out. The cover is very natural, shown by the use of the sea and sky, and the colours reflect this which then targets the very mellow audience that this album will appeal to.

1 comment:

  1. The Wombats - The Modern Glitch. Some good comments about the target audience and audience appeal. What are they holding up in front of them?

    Vampire Weekend - Mansard Roof
    You have described the mise-en-scene. I'm not sure that the blurred effects creates discomfort - looks like calm sunset - also the analysis of audience appeal seems a little unsure "his could target the artistic audience that it targets". You need to identify genre ... isn't uncertainty appealing to indie genre audience?

    Well done for getting these two posted. Third analysis due now.

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